In the early 1960s the bank foresaw a strong Dutch-Japanese trade expansion and set up a representative office in Amsterdam as an investment location for Japanese financial institutions and companies.
The economy of The Netherlands is one of the strongest in the world. Import and export figures grow yearly and unemployment is relatively low. This is a country worth doing business in, and throughout many decades large Japanese multinationals and companies have found their way to The Netherlands and built successful businesses. The bank services most of the Japanese trading companies in The Netherlands, Poland, Austria, Hungary, the Czech Republic, Belgium and many of the large Dutch corporates.
With financial and entrepreneurial education being overlooked in a young person's education, many grow up without the knowledge of basic business concepts like creating a proposal or pitching an idea.